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The Rise of Chinese Luxury Brands: A 2026 Guide

Chinese consumers are quietly turning away from Western logos in favour of homegrown labels. Here's how the shift happened, and six fashion brands worth shopping at their Shanghai flagship stores.

How guochao brands like Songmont and Shang Xia are quietly overtaking Western luxury in Shanghai

  • Nick Walton
  • August 11, 2026

"The world rewards those who dare to leave the familiar behind."

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