The luxurious Conrad Koh Samui has launched AOW Thai, a new conscious culinary destination set against panoramic views of the Gulf of Thailand.
You might have noticed that luxury hotels – especially in Asia – have taken sustainability to heart. However, this passion reaches far beyond simply protecting water resources or having guests hang up their towels. Mindful dining is all the rage at Asia’s most luxurious retreats, with diners seeking a greater and more sustainable connection with land and heritage.

Promising a dining concept where sustainability meets soul, AOW THAI (Thai for the Gulf of Thailand) celebrates Thailand’s rich culinary traditions with a grounded yet elevated approach to some of the Kingdom’s most iconic dishes.
From vibrant international breakfasts to evening showcases of authentic Thai dishes, each farm-to-table-inspired menu honours local ingredients, with many sourced directly from the resort’s Iris Farm.

Signature dishes like Moo Kra Ta (Thai-style BBQ) and Jim Jum (Thai hot pot), featuring local seafood, Wagyu beef, and seasonal produce, are complemented by Thailand’s beloved rice varieties, including Khao Suay (steamed jasmine), Khao Klong (local brown), and Khao Ob Anchan (butterfly pea flower rice), offering both visual beauty and cultural depth.

All this goodness is presented in interiors that pair traditional Thai elements with a modern coastal spirit, with natural textures, soft curves, and handcrafted details creating a warm, organic ambience where architecture, culture, and cuisine flow seamlessly together.




