The French fashion house brings its signature stripes, Resort 2026 Plage collection and a full seaside experience to one of the Turkish Riviera’s most coveted luxury resorts.
If there is one collaboration defining the mood of summer 2026, it may well be unfolding on a sun-drenched stretch of the Aegean coast. Mandarin Oriental, Bodrum has partnered with French fashion house Jacquemus for a full beach club takeover, transforming its Blue Beach into an immersive, stripe-clad seaside experience that runs through October.
The partnership is being billed as the biggest beach activation Jacquemus has staged to date — and the setting certainly matches the ambition.
Paradise Bay Gets a Makeover
Nestled in the exclusive Paradise Bay on the northern Bodrum Peninsula, Mandarin Oriental, Bodrum is already one of the Mediterranean’s most striking resort addresses. Set across 60 hectares of waterfront and framed by olive groves and pine forests, the property offers panoramic Aegean views, terraced architecture, and some of the region’s most spacious accommodation — from rooms and suites to private villas with generous outdoor spaces.
This summer, its Blue Beach has been reimagined entirely in the Jacquemus visual language. The maison’s signature beach stripes — a graphic tribute to Mediterranean light and what the brand calls “joyful escapism” — now run across sunbeds, towels, paddle boards, beach paddles, backgammon sets and even buggy rides around the resort. Each Jacquemus beach destination expresses its own distinctive colour identity within that striped framework, and Bodrum is no exception.
Shop the Plage Collection
At the heart of the takeover is a 98-square-metre Jacquemus boutique, complete with a relaxing terrace, where guests and visitors can shop the brand’s new Resort 2026 Plage collection alongside accessories. It is a rare opportunity to encounter the label in a setting that feels entirely native to it — sun, sea, and a certain effortless Mediterranean glamour that Jacquemus has made its signature.
The boutique is open now and will remain so throughout the summer season until October 2026.
The It Destination of the Season
For luxury travellers plotting their summer itineraries across the Turkish Riviera and the broader Mediterranean, the collaboration positions Mandarin Oriental, Bodrum as a compelling focal point. The resort already draws discerning guests with its award-winning 2,700-square-metre spa, dedicated wellness centre, curated dining lineup, private beaches and refined event spaces. The Jacquemus partnership layers something new on top of all that — a fashion-world energy and a sense of occasion that extends well beyond the boutique itself.
It speaks to a growing appetite among luxury travellers for experiences that blend hospitality and culture in genuinely unexpected ways. Rather than a simple branded moment, this feels like a full creative collaboration — the resort and the maison finding a shared aesthetic in stripes, sea air and the particular joy of a Mediterranean summer done properly.
Mandarin Oriental, Bodrum’s Jacquemus beach takeover is open now through October 2026.
